L'articolo News 01.16 | New Fiamma sembra essere il primo su GeD Cucine.]]> It was 2006 when GeD cucine presented Fiamma, a model with a timeless aesthetic value, designed to last for years, overcoming usury and evolution of taste.
From 2016 GeD cucine will commercialize the new Fiamma: with a perspective of industrial optimization and especially after the favorable consumer feedback, the selected finishes will be the same as Velvet 3S program, also available in natural or stained oak in 8 colors. Exclusive for this model, there is also the lacquered version “White Alaska”.
The design will be unchanged but optimized on the new modularity of GeD cucine that, thanks to its transversality, allows a greater number of design solutions, both for base unit heights from 72 cm to 84 cm.
The open tall units, the new hood and the living cabinets – including the bench in solid wood – are the absolute new addition for this model, together with the handle that will be provided in all of the new finishes.
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L'articolo International Property Summit ’15 sembra essere il primo su GeD Cucine.]]> After participating at Africa & Arabia Property Awards Summit 2015 event in Dubai last November, GeD Arredamenti confirms the participation at the International Property Summit Awards 2015 in London.
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L'articolo Press ’15 | 3 layers of Elite sembra essere il primo su GeD Cucine.]]> The specialist italian magazine Ambiente Cucina dedicates the cover n. 228 – October / November 2015 – to the 3 layers solid wood and to GeD cucine Velvet Elite.
A contemporary style, an advanced technology and a timeless material. With Velvet Elite, launched for the first time at Eurocucina 2014, GeD cucine once again confirms the ability to “read” in an innovative way the ancestral and evocative nature of wood, proposing a door (thickness 26 mm) in larch and oak solid wood essence, produced with 3 layers technology.
The overlapping of three solid wood surfaces glued together, call 3S technology, is an equally valid solution to the “framed” door, thereby allowing use of this exceptional material for minimalist kitchen models.
Read more …
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L'articolo International Property Awards ’15 sembra essere il primo su GeD Cucine.]]> GeD Cucine is proud to announce the upcoming inauguration of the new showroom in Abu Dhabi. This is the chance to confirm the company’s strategic presence in the UAE and in the Middle East market by participating in the Africa & Arabia Property Awards Summit 2015, which will host qualified architects, interior designers and design specialists.
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L'articolo Crocus ’15 | Made in Wood sembra essere il primo su GeD Cucine.]]> Also this year, GeD cucine will be at the WorldWide Moscow Trade Fair from the 14th to 17th October at the Crocus Expo.
Wood, the kitchen material par excellence. Natural, renewable and flexible, applied at its best in this new project presented at the Fair: “Made in Wood”.
It is the new 3 layer wooden model Velvet Elite, also the protagonist of 100% Design in London, which on this occasion was made up of a solid wooden frame in natural Oak, a technical solution “borrowed” from the archetype project Legno Vivo.
The result is a unique kitchen design: a model entirely made of solid wood with smooth doors, further proof of GeD cucine’s approach to attribute maximum value to the content, the quality of the products, the substance of the materials and the construction flexibility of the furniture design service, guaranteed by a broadly integrated production process.
GeD cucine will attend the fair at pavilion 08 at stand A08.
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L'articolo 100% design ’15 | Élite of London sembra essere il primo su GeD Cucine.]]> From 23th to 26th September 2015, at stand K474, GeD cucine will be at 100% design, the most important exhibition of contemporary design in the U.K. that annually attracts over 35,000 visitors from around the world. The fair will be held at the Olympia Exhibition Centre, the historic trade fair facility in iron and glass built by Andrew Handyside and Company in 1886, then known as the National Agricultural Hall.
After the success at Eurocucina 2014 and the great success achieved on foreign markets, wood will be the protagonist: GeD cucine will present Velvet Élite in Oak wood in three layers in an oxidised Iceland Grey shade in a composition composed of a large island and group of columns which, for the occasion, will be made up of a module with retractable doors.
Please confirm your participation at the event on Facebook!
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L'articolo Taste of Roma ’15 | SecretIngredient sembra essere il primo su GeD Cucine.]]> Following the success at the Taste of Milano last June, at the Parco della Musica Auditorium, from the 17th to 20th September the Taste Festival returns to Rome! Cooking enthusiasts will have a unique occasion not only to discover the secrets of the great chefs, but also to touch Electrolux technology with their hands, being partners of GeD cucine: appliances designed and developed based on the needs of professionals and bringing such excellence to everyone.
Electrolux, the official partner of Taste of Roma, will present the new combi-steamer CombiSteam Pro and induction hobs recommended by the Chefs… all within a Space kitchen with island and group of columns lacquered in matt Traffic White (Ral 9016).
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L'articolo Press ’15 | Interview with Gianmaria Dolfo sembra essere il primo su GeD Cucine.]]> Number 227 August/September of Ambiente Cucina, an interesting interview with Gianmaria Dolfo, CEO of GeD Arredamenti: “Never forget your origins when looking to the future“.
Leadership and a new corporate structure, a leaner and fresh company especially in terms of marketing and sales, a strategy focussing on the aspects of distribution and export, without forgetting the origins and production history of the company. These are the new coordinates of GeD, a company which has re-launched itself and bet on the future, despite the crisis. The CEO of the company, Gianmaria Dolfo, tells us about it.
How have you reacted to the crisis in the sector?
Like everyone else we were affected, but we have also maintained the clarity to look forward by defining a different strategy and organisation, and streamlining our costs while sometimes making painful choices. My father’s pride and determination, mine and that of my collaborators got us through the hard times, but I never seriously thought of abandoning the sector. Actually, my desire was to revive…
How is GeD currently structured?
Remember that our story began back in 1969 with my father, Giuseppe Dolfo, and continues today with renewed determination through a corporate structure A passage that allowed us to be among the few companies in the kitchens sector to survive the tsunami of the Italian economy (and beyond). Today the company approaches the market with three product divisions and three distinct brands: GeD cucine for kitchen projects with contemporary, trendy designs, Ca’ d’Oro for furniture and wooden kitchens in a tailored and classic style and Doges for wooden bathroom furniture, heat-treated with a modern design.
Your history is synonymous with great expertise in wood, a material which is now back in fashion. How is it currently interpreted by the company?
Wood has always been part of the DNA of GeD cucine. In the joinery which we have managed in Romania for over 20 years we buy logs from forestry bodies and transform them to create the components of our best kitchens. Wood for us has never been a matter of fashion, but rather a passion that pushes us to go beyond and innovate in terms of content and aesthetics. Our last technical achievement 3S is an example of this. It is a door manufactured internally in three opposing layers, in natural or painted Oak or Larch. A solution that allows maximum reliability and durability of a wooden door to be achieved, even without using the frame, and with a more contemporary and clean aesthetic.
What does it mean for GeD’s classic designs?
It means expressing content in trendy designs, but going beyond the passing fads. Not an exercise in style, but the result of research into the correct relationship between form and function, that cannot exclude the use of materials able to withstand the test of time. This is also why the aesthetics of the kitchen must be, as it were, modern and classic at the same time, “timeless” as the Anglo-Saxons say. The key features in the design culture of GeD are respect, a sense of rationality, order, balance, measure and harmony. All concepts valid in any era.
Does attention to content in times like these not risk unbalancing the costs, and therefore prices, at levels which are not very compatible with current market dynamics?
The risk is always there, but paradoxically it also happens that the content, I am referring in particular to materials such as wood, when accompanied by an integrated approach to production, and unencumbered by quantitative logic (purchase volumes, stock, industrial buildings, machines , etc.) does not necessarily rise the costs. Also regarding price, as for aesthetics, we try to use the principle of measure, with value propositions made to suit the owner and user.
More generally, how do you see the current market and the future prospects for Italian kitchen manufacturers?
I think we need to move the perspective from “product” to “project”. And, as already said, from “production” of the item to its “distribution”. Low price kitchens are increasingly the preserve of large retail companies provided by thick-skinned manufacturers whose costs and productivity can sustain margins despite low prices imposed by the logic prevailing in Europe. In this sense, unfortunately for us Italians, the size and organisation of large German companies, and the low costs of the equally large operators in developing markets, are winning compared to the industrial fragmentation typical of our country. Vice versa, the “Made in Italy” kitchen project is appreciated abroad, especially in a higher and more demanding market segment. Ultimately there is room for Italian companies that combine good attention to product content and quality, with the ability to provide solutions for the needs of designers and propose an adequate service. With a keen eye on the retail aspects.
What are you doing in this direction?
Taking account of the market in Italy, we aim to have fewer stores, promoting the most qualified and those who work in partnership with the company. Retailers are able to enhance housing projects and quality, and not only focus on price. We always carefully look at the potential of exports, which for GeD is already over 50% of turnover. The next move on the international markets will be the opening of our showroom in Indonesia which will complement those in New York, Hong Kong, London, Moscow and the opening is fast approaching in Abu Dhabi, which is very important for us. Our showrooms are our ambassadors, authentic “exhibitions” to promote GeD.
Ultimately, what is your company’s mission?
Our philosophy when creating our furniture and kitchen designs contains everything that still makes Italy extraordinary: history, traditions, the beauty and the ability to design and create beyond the sketch. Materials and craft are not enough, you need to “know how”, taking inspiration from the skills of Venetian artisans from the seventeenth and eighteenth centuries. Since the beginning, we tried, as a company, to merge the know-how of mirror makers, the “marangoni” (Venetian carpenters), upholsterers, of those who worked the stones in the palaces and villas of Venice, Asolo and the hinterland around Treviso and Vicenza. We chose to interpret the values of this traditional craft, to use its knowing techniques and practices, giving it all a contemporary design. Fortunately for us, there is still an important niche of customers in the world.
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L'articolo 3S | 100% pure wood sembra essere il primo su GeD Cucine.]]> After the positive results of the “Legno Vivo (Live Wood)” campaign – published in major magazines – and on occasion of the official presentation of the new brand GeD cucine, from July a new advertising campaign will start dedicated to constructive innovation developed and implemented in the company: 3S, the door in pure Oak or Larch wood in 3 layers by GeD cucine. The intention is also to re-affirm the leading role of wood, a renewable and durable material in the kitchen.
For more information on the 3 layered solid wood, consult the section > materials
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L'articolo Taste of Milano ’15 | SecretIngredient sembra essere il primo su GeD Cucine.]]> After the success of the editions in Rome, London, Stockholm, Oslo and Paris, from the 3rd to 7th June 2015 in the SuperStudio Più in Via Tortona, the Taste Festival returns to Milan! Cooking enthusiasts can watch the preparation and taste dishes from the most important restaurants in Milan, as well as discovering the secrets of haute cuisine through the voices and hands of the Electrolux Chef Academy and the Jeunes Restaurateurs d’Europe.
Electrolux, the official partner of Taste of Milano, will make available its best products from the Inspiration Range such as the multi-function steam oven, the CombiSteam, or the induction hobs recommended by the Chefs… all in the Space kitchen with an island and group of columns lacquered in matt Traffic White (Ral 9016).
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