Eurocucina ’14 | Wood & Color

Milan | 8/13 April 2014

During the Furniture Trade Fair (Salone del Mobile) in Milan – Eurocucina 2014, on the 8th to 13th April 2014, in the GeD kitchens “Wood & Color” space in Hall 9 – Stand D02 / D04, the industry and the press will be presented with the new kitchen and living projects by GeD cucine. The novelty in the Velvet program by GeD cucine is the Velvet Élite project, characterised by a strong technical and aesthetic impact in which design and structure are based on the natural characteristics of wood; on its flexibility combined with other materials, for a traditional kitchen content (e.g. the materials), but with a decisively contemporary and international finish in terms of style and refinement. Velvet Elite is characterised by an opening system with a flat groove and doors with the upper profile tilted 30 ° which allows opening without any need for external handles. The doors (26 mm thick) come in 12 new water-based colours on solid Oak and Larch in 3 layers, obtained thanks to the GED cucine integrated industrial process.
Another important feature of the Velvet Elite kitchen project is the 84 cm height for the bases, in line with the demands of the international market and to have a higher volume and a capacity.

Other interesting novelties within the GeD cucine stand are the new proposals, also in wood, created by the designer Andrea Lucatello to better integrate the kitchen and living area: a new table, new chairs, a new set of containers and presses.

The GeD stand was designed by the architect Alejandro Ruiz and created to contain impact to the minimum, avoiding waste and encouraging recycling and disposal.
With the term “Wood & Color” GeD intends highlighting the difference between:

  • the wood intended as the material, the material par excellence in the kitchen, natural, renewable and flexible to meet the needs of the personalised project;
  • wood intended as a versatile aesthetic finish which can assume connotations ranging from classic to country to contemporary, also thanks to the possibility of water-based painting the surface, in a virtually infinite range of colours to suit any environment and aesthetic taste.